Oral-B and Philips dominate the electric toothbrush market, with models ranging from €25 to over €250. But paying more doesn't guarantee better brushing — what really matters lies elsewhere. Here is our 2026 comparison to help you choose the best electric toothbrush for your budget, without overpaying for extras.

How to choose the right electric toothbrush

The two brands rely on different technologies. Here are the criteria that really matter:

  • The technology: Oral-B relies on oscillating-rotating movement (round heads); Philips Sonicare on sonic technology (rapid vibrations). Both are effective — it comes down to which sensation you prefer.
  • The pressure sensor: essential for protecting your gums by flagging brushing that's too forceful. Worth prioritising.
  • The timer: signals the recommended 2 minutes, often by zone. A real plus for brushing.
  • Battery life: aim for at least two weeks per charge, especially for travel.
  • The cost of replacement heads: this is the real cost over time. Compare the price of refills as much as the price of the brush itself.
Picksly tip: the pressure sensor and regular brushing matter far more than the number of modes. Bluetooth and "coaching" features are often dispensable.

Our selection by profile

Budget profile: the best under €40

For effective brushing with no frills, the Oral-B Pro 1/Vitality or the Philips Sonicare Series 2000 do the job perfectly: timer, decent battery life and the essentials of each brand's technology.

Smart profile: the best value for money

The €60–120 range adds a pressure sensor, several modes and better battery life. The Oral-B Pro 3 or the Philips Sonicare Series 4100/5100 illustrate this segment well — the sweet spot for most people.

Premium profile: the best quality, no compromise

Charging travel case, specialised modes, advanced sensors and refined finish: the Oral-B iO Series 8/10 or the Philips Sonicare DiamondClean/9000 lead the pack. Reserved for those who want maximum comfort and detailed tracking.

How to pay the right price

Electric toothbrushes are regularly discounted, and the price of replacement heads varies a lot between sellers. Rather than comparing manually, let Picksly find the most relevant alternative for your profile, at the current real price.

FAQ

What is the best cheap electric toothbrush?

Under €40, the Oral-B Pro 1 and the Philips Sonicare Series 2000 offer the essentials for effective brushing. It's the best entry point before considering models with a pressure sensor.

Oral-B or Philips: which should you choose?

Both are effective. Oral-B (oscillating-rotating, round head) gives a "polishing" feel; Philips Sonicare (sonic) a gentle vibration. The choice mostly comes down to personal preference.

Does the cost of replacement heads matter?

Yes, it's the real cost over time. A cheap brush with expensive refills can end up costing more than a slightly better model with affordable heads. Always compare both.

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