The iPhone 15 and the Samsung Galaxy S24 remain two safe choices in 2026, with prices that have fallen considerably since launch — making them excellent value. But which one should you choose? It depends on your ecosystem and priorities. Here is our honest comparison to help you pay the right price.

iPhone 15: who is it for, and why

The iPhone 15 remains a benchmark for longevity and simplicity.

Strengths

  • Very long software support: several years of iOS updates, supporting durability and resale value.
  • Seamless Apple ecosystem: continuity with Mac, iPad, AirPods and AirDrop.
  • Versatile photos and video, a USB-C port (from this generation onwards), and a powerful chip.
  • High resale value, above the Android average.

Weaknesses

  • Limited customisation compared with Android.
  • A 60 Hz display on the standard model, whereas competitors often offer 120 Hz.
  • Charger not included and expensive accessories.

Samsung Galaxy S24: who is it for, and why

The Galaxy S24 focuses on versatility and Android flexibility.

Strengths

  • A very bright, smooth 120 Hz display, even on the standard model.
  • Open Android: extensive customisation, multitasking and more freedom.
  • Long software support: Samsung now promises many years of updates.
  • Built-in AI features and versatile photography.

Weaknesses

  • A less consistent ecosystem than Apple’s if you mix accessory brands.
  • Resale value generally lower than the iPhone’s.

Which one should you choose for your profile?

Budget profile

As both models are from previous generations, refurbished is a very attractive option here: you get a premium phone for the price of a new mid-range one. Also watch for new-device promotions.

Smart profile

For the best value for money, compare the current real price: both models regularly become cheaper. The decision then mostly comes down to the ecosystem — iPhone if you already use Apple products, Galaxy if you want a 120 Hz display and Android flexibility.

Premium profile

If you keep your phone for a long time and value resale, the iPhone 15 has the edge on longevity. If you prioritise the display, customisation and AI features, the Galaxy S24 wins. Neither is a bad choice: it all comes down to your priorities.

How to pay the right price

These two smartphones can vary widely in price depending on the retailer, promotions and the refurbished market. Rather than comparing manually, let Picksly find the option most relevant to your profile at the current real price.

FAQ

iPhone 15 or Galaxy S24: which has the better camera?

Both are excellent and versatile. The iPhone 15 is known for video and its natural rendering; the Galaxy S24 offers more flexibility (zoom, modes) and AI processing. The difference remains small in everyday use.

Which one is the best affordable buy in 2026?

Since both are older models, they have become very good deals both new and refurbished. Refurbished offers the biggest saving for almost identical quality.

Should you stay within the same ecosystem?

It is often the simplest option: moving from iOS to Android (or the other way around) means migrating apps, accessories and habits. If you already use Apple or Samsung products, staying in that ecosystem is generally the most comfortable choice.

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